The Home Builders Association of Northeast Louisiana will host Ultimate Open House to bring buyers to your new construction. This event is planned for 2 weekends; Saturday & Sunday, June 23^rd & 24^th, and June 30^th & July 1^st.
 
To promote Ultimate Open House, we are planning a 2 weeks advertising campaign to run from June 17^th thru June 30^th in the News Star & social media to include:

• Front page overhead (which is premium position) strip on Sunday June 17^th and Sunday June 24^th (this is the strip on the front at the top)
• 3 full pages on Wed June 20^th and Wed June 27^th (spadea) these are to include event information, pictures of homes, map and sponsors
• Each Friday before event June 22 and June 29^th we will run a quarter page teaser ad in the main section.
• Saturday of event June 23^rd and 30^th we will run front page strip main section announcing that days event
• Digital: 2 week digital campaign with 60,000 impressions on NELA’s AdNetwork (top 250 sites in this market) and 90,000 impressions on desktop and mobile versions of the newsstar.com.  All digital ads will be geo-targeted and demographic targeted ads.
• Facebook ads that can be shared by members & friends of the association.